ORU LIVING
SCOPE
OruLiving is a boutique short-term rental management and hosting company founded by two brothers, operating across Texas and New York City. As their business grew, they needed a digital presence that could reflect not just what they do, but who they are and what they stand for. The project covered brand identity and website design, creating a platform that communicates their services to property owners while conveying the warmth and intentionality that define the OruLiving experience.
PROJECT TYPE
Brand Identity, Web Design
YEAR
2025
The OruLiving brand is rooted in a belief that home is more than a place — it is a feeling. Drawing from its heritage and a deep commitment to hospitality, the visual identity was designed to reflect that same sense of care and cultural intention. The result is an identity that balances elegance with warmth, positioning OruLiving as a premium yet human-centered brand in a competitive market.
WEBSITE
The website was designed to tell a story before it sells a service. Visitors arriving at OruLiving are first met with the philosophy behind the brand, creating a sense of trust and connection before being guided toward the practical information they need. The design reflects the boutique nature of the business, clean and considered, with space given to the values and vision that set OruLiving apart from larger, more transactional property management companies.
