CASA MIA RESTAURANT
SCOPE
Casa Mia is a beloved restaurant in Prince Edward Island serving Italian coffee, fresh pasta, island seafood, and artisan bakery. When a second location opened in 2020, the brand needed more than a simple name tag, it needed an identity that could carry the warmth and character of the experience across two distinct spaces.
PROJECT TYPE
Brand identity
YEAR
2021
BY THE SEA OPENED
A custom script was developed, with several letters designed by hand to achieve a natural, flowing feel. Special attention was given to the C and the M to create a signature-like quality that felt personal and memorable. The result is a logo that communicates intimacy and craftsmanship, reflecting the care that goes into every dish.
RESULTS
The rebranded identity had an immediate and measurable effect on the business. Within the first six months of launch, Casa Mia experienced a notable increase in revenue, a direct reflection of how a cohesive and intentional brand presence can elevate customer perception and drive engagement.
